PwC Releases the 12th Family Business Survey 2025: How Family Businesses Are Thriving Amid Uncertainty

PwC has released its flagship publication, the 12th Family Business Survey 2025, offering new insights into how family businesses across the world and in Indonesia, are responding to economic uncertainty, technological disruption, and evolving leadership challenges.

Slower Growth Amid Increasing Complexity

The 2025 survey shows that many family businesses are experiencing slower growth, reflecting a global environment characterised by heightened market volatility and rapid transformation. These conditions have encouraged firms to adopt more cautious strategies while safeguarding legacy and long-term reputation.

Despite these pressures, PwC identifies clear characteristics that distinguish high-performing family businesses. Firms that continue to thrive demonstrate:

• A clear and well-defined business purpose

• Agile organisational structures

• Long-term, patient investment strategies

• Proactive and strong reputation management

These strengths help businesses adapt quickly to disruption, innovate with confidence, and maintain trust with customers and partners.

Insights from Indonesia: Agility and Purpose Are Key

PwC’s findings highlight several dynamics shaping the future of Indonesian family businesses.

Leadership Transition Challenges

The survey reveals that 43% of NextGen leaders in Indonesia face resistance from senior leadership, making succession one of the most significant hurdles. This underscores the importance of structured leadership development and clearer transition roadmaps.

PwC Indonesia Private Leader Marcel Irawan notes:

“This condition brings a challenge for NextGen leaders to be bold, agile, and able to navigate uncertainty. Such readiness demands deliberate preparation and structured succession planning.”

Mixed Sentiment Toward Technology and AI

While innovation remains a priority, 60% of Indonesian family businesses view AI as a risk, signalling a cautious approach toward emerging technologies. This stands in contrast to global trends where AI adoption is increasingly seen as a competitive advantage.

Resilience Rooted in Values

Strong family unity, rising gender diversity at board level, and long-standing business values continue to be central strengths for Indonesian family businesses. However, ongoing improvements in governance, digital readiness, and strategic planning will be essential.

Continue reading the full article at this link: https://www.pwc.com/id/press-family-business-survey-2025-act