Insights from PwC: Global Telecom Outlook 2025-2029, How telecoms can win in the age of AIInsights
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The global telecommunications industry is entering a pivotal phase as demand for digital connectivity accelerates while revenue growth remains comparatively modest. PwC’s Global Telecom Outlook 2025–2029 explores how telecom operators are adapting to this shift and positioning themselves for the emerging AI-driven digital economy.
According to the report, global telecom service revenue is projected to grow from US$1.15 trillion (C$1.60 trillion) in 2024 to approximately US$1.32 trillion (C$1.83 trillion) by 2029, reflecting steady but relatively moderate growth compared with the rapid expansion of global data consumption.
The challenge for operators lies in a widening gap between surging data traffic and relatively flat consumer willingness to pay, which continues to place pressure on margins and traditional telecom business models.
At the same time, the rapid expansion of cloud computing, artificial intelligence, and hyperscale data centres is driving a new wave of investment in digital infrastructure and connectivity. These developments are reshaping telecom economics and creating opportunities for operators to reposition themselves as key enablers of the AI economy.
PwC highlights several strategic priorities for telecom operators moving forward, including:
Investing in fibre and high-capacity networks to support rising digital infrastructure demand
Simplifying portfolios and operating models to improve efficiency
Leveraging AI to optimise networks and enhance customer experience
Expanding into new digital ecosystems, including enterprise connectivity and IoT platforms
As the global digital landscape evolves, telecom companies that embrace AI-enabled operations and align investments with the needs of the data economy will be best positioned to remain competitive in the years ahead.