PwC Indonesia Voice of the Consumer 2026: Understanding the New Drivers of Consumer Value
Indonesia’s consumers are redefining what value means. According to PwC Indonesia’s Voice of the Consumer 2026, purchasing decisions are increasingly influenced by six interconnected priorities: affordability, wellness, longevity, trust, convenience, and community.
Based on insights from more than 21,000 consumers across 27 territories, including Indonesia, the report highlights how evolving consumer expectations are shaping spending across sectors such as food, retail, beauty, fitness, lifestyle products, and digital services. For businesses, the opportunity lies in removing friction, building trust, and making healthier, more convenient choices easier for consumers to adopt.
Explore the recent report by our member, PwC Indonesia, on the Voice of the Consumer 2026 to uncover the six consumer shifts reshaping purchasing behaviour and learn how your business can respond to changing expectations.
