[Member News] PwC Introduce New Brand Positioning and Identity
- Canada-ASEAN Business Council (CABC)
- Jun 6
- 1 min read
Updated: 4 days ago

PwC has launched an exhilarating new brand identity with the 'So You Can' campaign.
This fresh look highlights PwC's dedication to helping clients build, sustain, and accelerate momentum. Key updates include a vibrant logo with a 'momentum mark', a bold orange
color, and dynamic imagery. The new verbal identity embodies traits of being bold, collaborative, and optimistic.
Eddy Rintis, PwC Indonesia Territory Senior Partner, shared, “Our new brand identity reflects our commitment to guiding clients through rapid changes and technological disruptions.”