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Over USD 772 billion in two-way trade in 2024. That single figure captures the scale and importance of the ASEAN–China economic relationship and sets the context for the ASEAN–China Free Trade Area (ACFTA) 3.0 Upgrade Protocol, signed on October 28, 2025 in Kuala Lumpur.

The Canada-ASEAN Business Outlook Survey 2025 shows that while business sentiment remains positive, it has moderated. 69.2% of respondents remain optimistic about profitability in ASEAN, an 11.4 percentage point decline from 2024, with companies still generally planning to expand, but at a more measured pace.

ASEAN Business Bulletin - November 2025 highlights how the rollout of the Unique Business Identification Number of ASEAN (UBIN) is transforming cross-border trade by enabling businesses to be recognised, verified, and approved across all member states. UBIN provides a single, trusted business identity that reduces administrative barriers, streamlines approvals, and supports growth for companies of all sizes, particularly micro, small, and medium enterprises.

As cyber threats continue to evolve, the establishment and operational rollout of the ASEAN Regional Computer Emergency Response Team (ASEAN Regional CERT) marks a strategic step toward coordinated incident response, information-sharing

The latest PwC’s Global Entertainment & Media Outlook 2025–2029 highlights Indonesia as one of the fastest-growing E&M (Entertainment & Media) markets globally, projected to reach US$41 billion by 2029 with a compound annual growth rate of 8.4% , nearly double the global average. Digital adoption and mobile-first behaviour are fuelling growth across streaming, gaming, and advertising. Abdullah Azis , PwC Indonesia’s TMT (Technology, Media and Telecommunications) Leader, not