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The latest PwC’s Global Entertainment & Media Outlook 2025–2029 highlights Indonesia as one of the fastest-growing E&M (Entertainment & Media) markets globally, projected to reach US$41 billion by 2029 with a compound annual growth rate of 8.4% , nearly double the global average. Digital adoption and mobile-first behaviour are fuelling growth across streaming, gaming, and advertising. Abdullah Azis , PwC Indonesia’s TMT (Technology, Media and Telecommunications) Leader, not