SMEs in a Global Environment  (Canada and ASEAN – March 22)

Mr. Ron Hoffmann is a western Canadian who has spent much of his diplomatic career in Asia, including serving as Ambassador to Afghanistan during the height of Canada’s military, diplomatic and development deployment. He was Ambassador to Thailand, with cross-accreditation to Myanmar, Cambodia and Laos, and served in the Canadian Embassy in Beijing as Commercial and Economic Counsellor. Earlier in his career, he held key positions in Canadian missions in London, Johannesburg and The Hague. Mr. Hoffmann works with Alberta’s international offices across the region to promote high level and outcome-oriented engagement among Alberta government and business leaders and Asian counterparts. He also serves as Vice Chairman of the Canadian Chamber of Commerce in Hong Kong, the largest Canadian business chamber outside of Canada.