On October 10, 2017 the Canada – ASEAN Business Council hosted Breakfast Round-table Event with the CABC Executive Committee, featuring a presentation from special guest the Honourable Dr. Kevin Lynch, Vice-Chairman of BMO Financial Group and former Clerk of the Privy Council.

The Honourable Dr. Kevin Lynch shared his thoughts on Canada’s trade in light of global political and economic changes, and Canada’s strategies for international diversification in the rapidly changing times. Dr. Lynch also discussed the importance of the “Canadian Brand”, which reflects how the world perceives Canada and its values, the strength of its society, the vigour of its economy, the quality of its government and governance institutions, and its voice on the world stage. While Canada is perceived favorably, work must be done to also drive commercial opportunities from this positive recognition.

The Council also shared its key updates with Dr. Lynch, including its work promoting a Canada-ASEAN FTA, and the upcoming Canada-ASEAN Business Forum (March 21-22, Singapore)